Matt has built diverse, creative, and effective marketing and communications teams from scratch at Saxony Partners, Pereview Software, and Freedom House. At each stop, Matt sourced and hired talented specialists tasked with implementing new brand guidelines, creating engaging digital content, growing the organization’s social and web visibility, and expanding existing and new audiences.

At Saxony Partners and Pereview Software, Matt developed a strategic marketing plan that leveraged digital content to drive new leads to the sales team. This content, which explored the services and value offered by the companies, was deployed via web, social media, and targeted email marketing campaigns. The result: more than $1 million in new client business, transforming the marketing operation from a cost center to a revenue generator within two years.

At Freedom House, Matt executed a new content strategy that delivered insights and analysis on geopolitical issues impacting freedom and human rights worldwide, as well as explaining what the organization was doing to protect those rights and freedoms. Under Matt’s tenure, this content strategy incorporated Freedom House’s refreshed website, its invigorated social networks, and a new weekly newsletter.

Matt graduated with honors from the journalism school at the University of Alabama and worked as a print journalist for several years. He was a staff columnist for two former Birmingham, Ala., newspapers—Birmingham Weekly and Weld For Birmingham—and has been published by several other newspapers and magazines.

At Freedom House, Matt is a frequent contributor to the organization’s Perspectives blog. You can read his most recent work at his author page.

Additionally, Matt appeared regularly on live TV while working as a columnist at Birmingham Weekly and later as the Director of Communications for the American Heart Association’s Alabama offices.

While at the American Heart Association, Matt served as a brand manager for one of the world’s most venerable and trusted organizations. This included working internally and externally to ensure that brand guidelines around logo usage, colors, taglines, photography, and other assets were followed explicitly.

At Saxony Partners and Pereview Software, Matt’s first priority as the Vice President of Marketing and Communications was to establish and codify brand identities and guidelines for those two nascent organizations. This led to a full rebranding effort for Saxony Partners (including a new logo and color palette) and new websites for both Saxony and Pereview.

Finally, Matt played a leading role in an organizational brand refresh at Freedom House. This effort resulted in new organizational priorities, an expanded color palette, a new brand guide, new boilerplate and tagline, and new internal and external educational assets.

Matt has been managing organizational websites since 2004.

He has led successful website refreshes and rebuilds at four organizations and has served as a consultant for major web projects at every career stop thus far.

Matt is experienced with sites built on both Drupal and Wordpress platforms, and has managed key vendor relationships with some of the most respected web firms in the United States.

He has extensive experience merging content marketing and web strategy, and has a track record of sparking significant traffic growth.

Likewise, Matt has managed social media accounts and social marketing strategy for the American Heart Association, Saxony Partners, Pereview Software, Cyber Defense Labs, and Freedom House.

Under his watch, his organizations have reliably experienced significant growth in impressions and engagement across all major social platforms. He and his teams have a track record of developing innovative and effective social strategies incorporating voices and tactics that are both brand-compliant and hyper-targeted to specific platforms and audiences.

The numbers don’t lie:

• Pereview Software: A new and more responsive website led to nearly 100 percent growth in web traffic in year one.

• Saxony Partners: Matt’s content strategy and web refresh project delivered 30 percent growth in web traffic year-over-year.

• Freedom House: Matt’s team delivered a 58 percent increase in web traffic within two years—crossing the 20 million pageview threshold for the first time. The organization saw significant growth on LinkedIn (75 percent in three years) and established itself on Instagram, Threads, and Bluesky.

• American Heart Association: Matt accumulated more than 600 million media impressions in his two and a half years as Director of Communications for the Birmingham, Ala., office. Prior to his arrival, the Birmingham office had not eclipsed more than 250 million impressions within the same time period.